Riverbed, the leader in AI observability, helps organizations optimize their user's experiences by leveraging AI automation for the prevention, identification, and resolution of IT issues. With over 20 years of experience in data collection and AI and machine learning, Riverbed's open and AI-powered observability platform and solutions optimize digital experiences and greatly improves IT efficiency. Riverbed also offers industry-leading Acceleration solutions that provide fast, agile, secure acceleration of any app, over any network, to users anywhere. Together with our thousands of market-leading customers globally - including 95% of the FORTUNE 100 - we are empowering next-generation digital experiences.

Title: Senior Marketing Manager, Global 1: Many ABM and Digital Marketing

Location: Remote (East Coast preferred)

This Senior Marketing Manager role will be responsible for creating and delivering Global 1: Many ABM strategy and campaigns, targeting our entire key accounts universe. This role is pivotal in amplifying our corporate narrative and company messaging into market by leveraging modern ABM and digital tactics. This role will report into the Global VP of Demand marketing.

Develop and Drive the global 1: Many ABM strategy; including program creation aligned to the company's strategic priorities.
• Align with Marketing operations to build a comprehensive view of account intelligence and campaign performance against metrics, leveraging internal and external tools.
• Leverage modern marketing technology, including the Riverbed Martech stack, 3rd party programs and tools, to optimise program execution.
• Ability to join the dots between field campaign results, other ABM campaigns, customer insights and global programs and provide insights for sales.
• Execute on tactics such as LinkedIn; Paid programs; Digital marketing programs; webinars leverage the BDR support team.
• SEO: Lead efforts to optimize our website's search engine performance and develop a content marketing strategy that positions us as an industry thought leader.

• Superb knowledge and experience of ABM
• Digital Marketing expertise and hands on proficiency in SEO; LinkedIn campaigns; understanding of 3rd party providers and tools.
• Comprehensive knowledge of channels, strategies and best practices
• Content Marketing execution experience
• Ability to build strong stakeholder relationships and virtual teams globally

Our employee benefits including flexible workplace policies, employee resource groups, learning and development resources, career progression pathways, and community engagement initiatives are some of the reasons why we have had great success in bringing in new talent. In addition, our global employee wellness programs are crafted to support the physical, emotional, and financial well-being of our employees.

Benefits & Perks vary by Country.

With a 20-year history of innovation, Riverbed is agile, yet proven, and we are disrupting the market with differentiated solutions that enable our customers to deliver secure, seamless digital experiences and accelerate enterprise performance While we are a 'customer-first' company, we are all about our people with a shared commitment to creating a global impact. We bring our best selves to work and pursue excellence, trust, and respect for one another. We welcome diversity and value and encourage transparency and open communication throughout the company. We strive to be an inclusive, fair, and enjoyable workplace for our people globally and care about their wellbeing. We are committed to our people, partners, and customers while supporting the communities where we work and live. It's the Power of WE that binds us together.

We want people of all backgrounds to see themselves represented and included in our work, so we actively seek to diversify our team and bring more voices to the table. We understand that when people can be themselves, more is possible. We would love to have more people on board to join us on our journey to be better every day! So, come speak with us about career possibilities at Riverbed.

Riverbed is an equal employment opportunity/Affirmative Action (EEO/AA) employer and provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity or expression, national origin, age, physical disability (including HIV and AIDS), mental disability, medical condition, pregnancy or child birth (including breast feeding), sexual orientation, genetics, genetic information, marital status, veteran status or any other basis protected by and in accordance with applicable federal, state and local laws.

Riverbed encourages all of its U.S. employees to be fully vaccinated for COVID-19, but does not presently require its U.S. employees to be fully vaccinated unless such vaccination is required by applicable law or the duties of the specific position. If a specific position requires an employee to be fully vaccinated because of either applicable law or the duties of the position, then the offer of employment will be expressly conditioned on the individual being fully vaccinated for COVID-19 on or prior to their start date and providing proof of such vaccination unless the individual is legally exempt.

Check us out on:
www.riverbed.com
@LifeAtRiverbed

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